POINTS OF OUR MISSION:
- To inform and educate the entire world about malillumination and the need for natural light in our daily lives and wellness programs.
- To share freely our many years of research into the biological effects of light on human health & behavior.
- To provide the necessary technology for the eradication of malillumination and vitamin D starvation.
mission: to enlighten you . . .
"Life's essentials —air, water and light. From cradle to grave, humans require adequate sunlight exposure for optimum mind & body wellness."
We know today that man is essentially a being of light. And the modern science of photobiology is presently proving this. Now more than ever, in this Age of Information, millions of people have become 'contemporary cave-dwellers' living and working indoors. This dramatic reduction of sunlight exposure — that human DNA is programmed to assimilate — has contributed to many mind and body health issues... some quite serious.
The late Dr. John Ott, renown photobiologist and father of full-spectrum light technology, called this natural light and vitamin D deficiency — "Malillumination." Just like malnutrition, malillumination deprives one of the synergistic 'bio-nutrients & rhythmic stimulation' that is essential for living as whole, healthy humans. Unwittingly, millions of people are out of sync with nature's rhythm and suffer from malillumination… a root cause of poor heath & disease.
— Ken Ceder